Logos and labels work together to accomplish a similar goal, promoting your brand. When differentiating between a logo and label, it is easy to confuse the two. While both are vital, must-have elements for any company selling a service or product, they serve two different purposes.
What is a logo?
A logo is a symbol or design adopted by an organization to identify its products. It can be made up of text and images that identify the business. A good logo design shows the perfect visual brand mark for a company.
Logo is also called “the logical appeal”. A good logo is persuasive and aims to convince and audience using logic and reason.
Here are some famous examples of logos from well known brands. Images of well known brands with logos here:
What is a label?
A label is an item attached to a product to inform consumers about the product. A good label should always display the company’s logo. labels are used to provide information about products or services offered by your company.
On the label is where you include your logo, instructions on how to use a product, ingredients and any other message you would like to pass along.
Function of a label
A label serves a multitude of purposes. One essential function of a label is to provide potential and existing consumers with information about the product.
Labels also function as the first impression of a product. A label should carry a unique, visually appealing design that communicates your brand.
Here are some good examples of product labels.
Start designing your own labels today for free using Canva. Use this link for a step by step tutorial if it’s your first time.
Let us know in the comments below how you came up with your company logo and what tool you use to design your labels.
- Bailey, Rebecca, and Mandy Gross. “Logos vs. Labels: What’s the Difference? – Oklahoma State University.” Logos vs. Labels: What’s the Difference? | Oklahoma State University, Oklahoma State University, 1 Dec. 2013, extension.okstate.edu/fact-sheets/logos-vs-labels-whats-the-difference.html.
- Dvornechuck, Arek. “Best Luxury Fashion Logos Explained.” RSS, www.ebaqdesign.com/blog/fashion-logos.